Enterprise Content Management (ECM) is the technologies, tools and methods used to capture, manage, store, preserve, and deliver content across an enterprise. ECM is a process that takes your content throughout its lifecycle—from the creation of an idea scribbled on a sheet of paper to the management of the multiple working documents to flesh out that idea to the archival and ultimate disposition of the policy that had its genesis in that flash of inspiration.

Each organisation is replete with traditional content types (data, images, office documents, graphics, drawings, and print streams) as well as the new electronic objects (Web pages and content, email, video, and rich media assets). Information is an asset—just as much as a building, machinery, or other infrastructure. You wouldn’t allow your machinery to fall into disrepair if your income depended on it. Yet, that’s exactly how information is treated. It—information—is the lifeblood of your company, whether documenting best practices for fixing a machine or design documents for creating a new one.

Most importantly, correctly applying technology to your business processes is more important than how the technology is defined or categorized. Unisoft Infotech believes that at the core of any effective business or enterprise application is the strategic management of content. Handled strategically, content can bind together the customer-facing layer of a process (customer relationship management, e-commerce, etc.) with the back-office (ERP, legacy databases, order processing, etc.) fulfillment layer into an effective application.